Aarti Varia (FCCA)
Founder
ACCA Practicing member
Aarti is a highly experienced UK R&D Tax Relief specialist with over 18 years of expertise supporting SMEs and large multinational businesses across sectors including Technology, Life Sciences, Manufacturing, Construction, Engineering, Aerospace, and Utilities.
Known as a trusted adviser to innovative businesses, Aarti combines deep technical knowledge of the UK R&D Tax regime with a practical, commercial approach that helps clients maximise legitimate claims while strengthening compliance and reducing HMRC risk.
Aarti works closely with technical and finance teams to implement robust, contemporaneous reporting processes that improve the capture of R&D data and create sustainable frameworks for future claims.
With an External Audit background, Aarti is particularly skilled at navigating complex financial and operational data, developing efficient claim methodologies, and producing high-quality, evidence-based claims that stand up to HMRC scrutiny.
Clients value Aarti for her professionalism, attention to detail, approachable manner, and ability to quickly understand complex businesses and uncover hidden R&D opportunities. Businesses that have transitioned from larger advisory firms frequently cite the personal attention, deeper technical involvement, and stronger claim outcomes achieved through working directly with Aarti.
“I have worked with Aarti for many years on the OneSubsea UK R&D claims. Aarti worked closely with me and our finance teams to break down complex data sets to derive high quality data for the claims. Aarti has strong knowledge of the R&D Tax regime as well as strong project management skills which is really important to deliver high quality, robust claims, efficiently for an organisation of this size. I would highly recommend Aarti for high quality, professional advice and service for anyone wanting to make R&D claims and it has always been a pleasure working with her and her team.”
“I worked with Aarti on the Schneider R&D claims. She helped the project run more efficiently, was extremely professional and knowledgeable, helping us to identify more than 8% of additional qualifying expenditure than the previous year’s claim. Highly recommend!”
Thank you Aarti!
The world of R&D grants is one that we didn’t have time to fully understand on our own at Geolytix and I’m so pleased we chose Aarti to be our specialist support. Her calm personality and unbelievable knowledge in the area suddenly makes the scary unknown world of HMRC grants an OK place.
Aarti ensured she fully understood our research and development, and that we fully understood what HMRC class as R&D – and also expertly guided us through all the documentation and audit trails that we require.
We are set up for the future. I wouldn’t hesitate to recommend – Aarti is brilliant value for money and an investment worth making.
We have changed from a Big 4 adviser because you invest your time into our business to fully explore and capture R&D eligibility. You are also very approachable as well as knowledgeable.
Very competent and managed our claims process very efficiently.
We followed a template used by our previous advisers for many years, significantly underclaiming. May long this relationship last!