Aarti Varia (FCCA)
Founder
ACCA Practicing member
Aarti Varia is the founder of iTax Advisors and a specialist UK R&D tax adviser with over 18 years’ experience helping businesses navigate the R&D tax relief regime. Her career includes 13 years at Deloitte, where she advised FTSE 100, FTSE 250 and privately owned businesses across sectors including technology, engineering, manufacturing, life sciences and construction. She subsequently held senior specialist R&D tax roles before establishing iTax Advisors.
Drawing on her technical tax expertise and external audit background, Aarti specialises in developing robust claim methodologies, interpreting complex financial and operational data, and preparing high-quality R&D tax claims supported by clear and defensible evidence.
Aarti works closely with senior management, finance and technical teams to identify qualifying activities, strengthen supporting documentation and implement practical processes that improve the capture of R&D information for both current and future claims.
Known for her attention to detail, professionalism and pragmatic approach, Aarti helps businesses prepare technically credible and HMRC-ready submissions while reducing compliance risk. Clients value her ability to quickly understand complex technologies, challenge assumptions where necessary and provide specialist, hands-on support throughout the claim process.
Many businesses that have moved from larger advisory firms cite the direct access to specialist expertise, greater senior involvement and more rigorous approach to claim preparation as key benefits of working with Aarti and iTax Advisors.
“I have worked with Aarti for many years on the OneSubsea UK R&D claims. Aarti worked closely with me and our finance teams to break down complex data sets to derive high quality data for the claims. Aarti has strong knowledge of the R&D Tax regime as well as strong project management skills which is really important to deliver high quality, robust claims, efficiently for an organisation of this size. I would highly recommend Aarti for high quality, professional advice and service for anyone wanting to make R&D claims and it has always been a pleasure working with her and her team.”
“I worked with Aarti on the Schneider R&D claims. She helped the project run more efficiently, was extremely professional and knowledgeable, helping us to identify more than 8% of additional qualifying expenditure than the previous year’s claim. Highly recommend!”
Thank you Aarti!
The world of R&D grants is one that we didn’t have time to fully understand on our own at Geolytix and I’m so pleased we chose Aarti to be our specialist support. Her calm personality and unbelievable knowledge in the area suddenly makes the scary unknown world of HMRC grants an OK place.
Aarti ensured she fully understood our research and development, and that we fully understood what HMRC class as R&D – and also expertly guided us through all the documentation and audit trails that we require.
We are set up for the future. I wouldn’t hesitate to recommend – Aarti is brilliant value for money and an investment worth making.
We have changed from a Big 4 adviser because you invest your time into our business to fully explore and capture R&D eligibility. You are also very approachable as well as knowledgeable.
Very competent and managed our claims process very efficiently.
We followed a template used by our previous advisers for many years, significantly underclaiming. May long this relationship last!